The Soul of Menendez Amerino Cigars

The combination of tradition with the latest innovations is reflected in various areas of our operation, one of them being the expansion of our planting area.

Menendez Amerino maintains a solid agricultural structure in the Recôncavo Baiano, with its own crops and a presence in Itaporã, in the municipality of Cruz das Almas — a region historically linked to tobacco culture.

Our cultivation, harvesting, and curing structure allows us to closely follow every stage of the leaf's development and obtain tobaccos destined for the entire cigar composition — from the noblest, most delicate leaves selected for the wrapper, to the binder and filler leaves responsible for its structure, aroma, flavor, and character.

This mastery over the tobacco cycle, combined with the knowledge accumulated over decades, allows us to select and work each leaf according to its vocation, preserving the terroir's unique characteristics and ensuring raw materials of excellence for building our blends.

These sheds receive the tobacco from our growing units and were designed to integrate the entire production process within a single environment. We now receive the raw material, wash it, build the piles, and carry out grading and fermentation all in one space, ensuring unprecedented operational efficiency. In addition, we have adopted advanced technologies, such as moisture sensors and automatic sprinkler systems, which allow more precise control over each stage of the process.

For Menendez Amerino, the adoption of solar energy goes far beyond operational efficiency: it is an investment that strengthens competitiveness, reduces environmental impacts, and reaffirms our commitment to corporate responsibility. This choice carries a special symbolism — the very same solar energy that for generations has guided the natural cultivation cycles and the exceptional quality of the region's tobaccos now powers part of our industrial operation through a clean and renewable source.

This movement demonstrates that preserving a centuries-old tradition does not mean standing still, but evolving responsibly, incorporating technologies that make production more efficient and sustainable without sacrificing artisanal excellence. For the company, the future lies in the ability to harmonize legacy and innovation, valuing the territory, the people, the culture, and the environment — honoring history with nature's energy, now also transformed into energy for the future.

With quality as the pillar of its business, Menendez earned high scores and strong value perception from specialized channels in the cigar world. These ratings encouraged and inspired us to expand our horizons, taking Menendez Amerino cigars to new markets, including the United States. We thus joined a select group of brands that serves the most demanding palates, offering these connoisseurs the opportunity to enjoy Brazilian cigars of the highest quality.

Under this new leadership, the company not only preserved its essence but also stood out for its ability to innovate and adapt to the demands of the contemporary market. This is reflected in our limited special editions, launched with the aim of surprising and delighting our clients, bringing novelties in blends, vitolas, and product presentations. These editions combine sophistication and authenticity, reaffirming our commitment to delivering products that unite tradition and modernity, always to the highest standard of quality.

These innovations not only increase productivity but also ensure that our products maintain the exceptional quality for which we are known, offering the market novelties that combine sophistication and tradition.